MIKE NATALIZIO
President & CEO, HNI

This image is the first reveal of the “how most insurance works” series.

The inspiration behind this came from an informal survey of insurance buyer’s perceptions of the industry. The survey identified that buyers often felt that insurance providers tried to solve business problems by selling more insurance. Interestingly, they called it “upselling” them. Needless to say, that self serving advice did not strengthen the customer experience.

This cartoon connects the dots and claims spending more money doesn’t solve problems. In fact, truly solving problems requires less money (and less insurance).